Bright Ideas for Product Line & Marketing Directors |
Your domain is full of challenges right now. Just about everything to do with the marketing mix has been rigorously challenged over the last few years thanks to the internet and it seems many companies still have a way to go to get things right.
A joined-up, in-bound marketing strategy is the order of the day. How else are you going to make sure customers get to know about your latest and greatest developments. However, as many of us know, that's not so easy to achieve nowadays. We are no longer selling product attributes, rather we're engaging with deep subject matter content and showing customers how we solve specific problems. The dynamic role of marketing Good news your job is getting more complex, demanding higher skills, and greater versatility from you. You're lucky really since you enjoy a rarefied position in your company. You get to drive much of the decision making that counts. Equally, people are watching out for positive results. Its a tough role, as the job requires a complex mix of skills. You may well need to:
We're not going to discuss these issues in detail here, but we will be regularly blogging about these topics over the coming months to help you better deliver on corporate marketing goals. We trust you will find the resources here lively and helpful. We welcome individual feedback. |